renault. rethink. A brand campaign asking the UK to rethink the role that cars can play in our collective future. A collection of bold, colourful and confident executions, reflecting Renault’s four key pillars; E-Tech, connectivity, safety and sustainability.
The rethink campaign marks a fresh start for Renault in the UK, reasserting itself as a major player in an increasingly future-facing, tech-led market. The campaign aims to draw focus to the new features Renault has to offer, provoking the public to rethink how we drive.