Gen Z hate advertising. But they love drop culture (the use of codes to tease big events or product drops). So we created a series of interactive and cryptic posters to tell them about a nationwide Takis drop in Aldi, without actually telling them.
Executions included morse code, a what3words location, an NFC activated reveal, Some really really tiny writing and a Spotify playlist code which when scanned in spotify, took you to a carefully copywritten letter made up of song titles, revealing all the information about the Takis drop.
The campaign caught the attention of teens on TikTok with a 98% engagement rate, amassing 2,589,039 engagements, and without really advertising Takis were on sale in Aldi, they sold out.
Campaign Big Global
Gold - Best OOH
Creative Circle
Gold - Best interactive OOH
Silver - Best Writing